On May 18th, LoveShackFancy announced their collaboration with Target on instagram. For a limited time, LoveShackFancy will be selling a collection of 25 different dresses they designed exclusively for Target. This collection will initially launch online on June 6th, while the store launch will be on June 15th. The goal of this collaboration is be more accessible for people who love feminine and ethereal fashion.
Excitement does not even describe the feeling I had when I saw the announcement. LoveShackFancy is my ultimate favorite fashion brand. It would be amazing to work with them someday. They are all about celebrating femininity and that you are never too old to play dress up. Their vintage, girly aesthetic and dreamy designs make my heart flutter. I think it is amazing that they're making this collection accessible for those who adore the brand, but can't afford it. The collaboration will also provide a huge range of sizes! So of course, I made a mini wishlist of just some of my favorite dresses from this collection!
It was tough to only choose five for this post, I love them all. You can view the rest of the collection right here
My Preparation for the Launch
If you are familiar with Target's notorious designer collaborations, then you are aware how crazy this launch will be. Products will most likely sell out in minutes online. Here are some tips that can be used in order to get your hands on at least one of these stunning pieces.
Keep your on Target's and LoveShackFancy's social media for the latest updates.
Make a wishlist of the dresses you want to purchase before the launch starts. I personally love using Shoptager, an app you can download on your computer or phone to make a wishlist of products you like.
Be ready when the collection launches online. On the Target website, it said the dresses will become available online at 3 am Eastern on June 6th. Have your computer set up and payment method set up ready to go before the clock strikes 3.
Since items tend to sell out fast during these collaborations, don't hesitate when shopping. You can always return the item if you decide you don't want it anymore.
If the dress you wanted sold out, DO NOT PANIC. The good news is Target stores will also sell the dresses on June 15th. Make sure to research if your local store will be selling the collection and go when the store first opens.
Hopefully you find these tips helpful in preparation for this exciting collection. Fingers crossed that everybody is able to buy at least one dress that they love. Good luck!
What are your thoughts on this collaboration? Which dresses are on your wishlist? XOXO